Albuquerque woman working to make New Mexico green: 'Bring your own bottle, and I’ll refill it'

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Albuquerque woman hoping to make New Mexico green | Facebook photo

An Albuquerque woman has created a business to limit the need for plastic bottles and make New Mexico green.

“My main thing was to just help the environment and help New Mexico,” Gabrielle Parrulli told KRQE.

Parrulli is a year into her business called Gabrielle’s Greenery. She takes a custom airstream filled with tubs of everyday products to pop-ups, coffee shops, and personal homes. Her idea is to refill empty bottles with products like shampoo, lotion, and laundry detergent.

“Bring your own bottle, and I’ll refill it,” she said.

She has added more options for customers like Windex-style tablets and laundry detergent sheets that dissolve in water.

While her business is off to a slow start, Parrulli said her main purpose is to improve the environment.

“It’s hard to push a new concept onto people. You can’t force anyone to accept it,” Parrulli said. “People tell me all the time, you should go to California, you’ll do great in these places. I know, but I want to be here. I think New Mexico deserves some recognition. We’re last in every trend. I think we deserve some of the good stuff the finer things in life.”

The benefits of her business are more than financial. “Even if I’m not making the direct impact, it’s branching out and other people have told me that they are inspired, and they want to open something like this,” Parrulli said, noting that since Gabrielle’s Greenery opened, two more similar-style businesses have opened across the state, making five in total.

“That’s kinda how I had started,” she said. “I had seen some people in California and New York, Colorado do it.”