NM State Athletics has announced a new multi-year partnership with adidas and Game One, which will see both companies become the official footwear, uniform, apparel, and sideline sponsors for the Aggies starting July 1, 2026.
The agreement is set to enhance resources for student-athletes and extend the reach of NM State’s brand. Joe Fields, Director of Athletics at NM State, stated: "We are excited to team up with Adidas and Game One as this collaboration will elevate our athletics department and sport programs. Even more exciting are the opportunities it creates for our campus and community while expanding Name, Image, and Likeness opportunities for our student-athletes. We can't wait to collaborate and utilize the full reach of this relationship."
Through this partnership, all more than 400 NM State student-athletes will be eligible to participate in adidas' NIL Ambassador Network. This initiative allows Division I athletes representing adidas to benefit from their Name, Image, and Likeness rights.
Game One is known as one of the fastest-growing sports apparel and equipment dealers in the United States. The company serves nearly 160 colleges, universities, and conferences nationwide. Pat Weber, President and CEO of Game One, commented: "We are thrilled to partner with New Mexico State University. Our sales and service team appreciates the confidence of Joe Fields and his leadership team, as we embrace the opportunity to influence an elite student-athlete experience. What a great opportunity to lock arms with adidas while celebrating the momentum in Las Cruces."
Tim McMurray, Vice President of Collegiate Partnerships for Game One added: "It has been a pleasure to work with Joe, our partners at adidas, and NMSU institutional leadership to execute this partnership. With the collegiate athletics landscape at an inflection point, we strive to continue to be innovative and a changemaker in the space. This partnership allows us to celebrate the Aggies' brand and extend its reach even farther."
Game One offers uniforms, apparel, equipment and facility products primarily for intercollegiate athletics programs across its customer base.
For further updates on NM State Athletics during the 2025-26 academic year visit NMStateSports.com or follow them on social media channels.
