New Mexico State University (NMSU) has announced a new partnership that will bring Pistol Pete's Pecan Treats to Aggie fans. The collaboration between NMSU Athletics and Snugglecubs Cookies, a family-owned company based in Albuquerque, has resulted in the creation of these delectable treats.
According to a press release by NMSU, the idea for this collaboration was sparked in the spring of 2023 and underwent months of careful development and taste testing to capture the essence of the Aggie community.
Pistol Pete's Pecan Treats are a combination of New Mexican-grown pecans and milk chocolate morsels. Not only will fans get to enjoy these delicious cookies, but a portion of the sales will also go towards supporting NMSU and its student-athletes.
Suzanne Slauson, the founder of Snugglecubs Cookies, expressed her excitement about the partnership, stating, "This collaboration with NM State Athletics to help support student-athletes perfectly aligns with the vision of Snugglecubs Cookies when I created the company five years ago. Our goal has always been to create cookies that bring people together, evoke comfort and joy, and celebrate as a family. With this partnership, we get to do just that while supporting the amazing student-athletes at NMSU. We can't wait to share this special cookie with Aggie fans everywhere."
Mario Moccia, the director of athletics at NMSU, also praised the partnership, saying, "Pistol Pete's Pecan Treats marries one of our region's most popular agricultural products, pecans, with milk chocolate chips, and is sure to be a fan favorite. Supporting another small, family-owned, New Mexico business is a win-win-win for NM State Athletics and has been a staple of our family of collegiate-licensed products. We appreciate the New Mexico Department of Agriculture bringing opportunities to us from New Mexico businesses."
The Snugglecubs Cookies' Pistol Pete's Pecan Treat cookie is a classic blend of flavors that reflects the rich history of pecan farming in the Mesilla Valley region, according to Suzanne Slauson. She added, "It features real milk chocolate chips and pecans, and embodies the heartwarming, homemade goodness that Snugglecubs Cookies is known for. Snugglecubs Cookies is highly selective in its ingredients, using real butter, cane sugar, and organic options when available."
This exciting partnership between NMSU and Snugglecubs Cookies not only brings a delicious treat to Aggie fans but also supports local businesses and student-athletes. Pistol Pete's Pecan Treats are set to become a fan favorite and a symbol of the Aggie community's unity and spirit.