Bernalillo County has announced its collaboration with the City of Albuquerque and Veronica Rael-Garcia, an Albuquerque mother, to revive the "Just Breathe" campaign. The campaign aims to address road safety and raise awareness. Veronica Rael-Garcia, who tragically lost her 4-year-old daughter Lilly Garcia in a road rage shooting on I-40 in 2015, is leading this effort, according to a press release by Bernalillo County.

As part of the campaign, the Bernalillo County Sheriff’s Office and the Albuquerque Police Department are implementing a tact plan to combat road rage incidents. Bernalillo County stated, "Along with the public service campaign, the Bernalillo County Sheriff’s Office and the Albuquerque Police Department are starting a tact plan aimed at road rage incidents."

The "Just Breathe" campaign, created by SUNNY505, will employ a multimedia approach to spread its message about the consequences of road rage. The campaign will utilize television, radio, and social media advertisements, as well as signs and bumper stickers. Bumper stickers and yard signs have been available on a first-come, first-served basis since Oct. 13. Interested individuals can obtain them from City Hall's ninth-floor City Council Office and the customer service desk at BernCo @ Alvarado Square, according to a press release by Bernalillo County.

District 2 Commissioner Steven Michael Quezada expressed his commitment to the campaign, stating, "Innocent children are still being killed by senseless violence. We must be proactive in this fight and my hope is that Lilly’s face will be another reminder that enough is enough," according to a press release by Bernalillo County.

The campaign received a total of $36,700 in funding from various sources, including the Mayor's office, multiple City Councilors, and the Albuquerque Police Department. Veronica Rael-Garcia reached out to City Councilor Klarissa Pena for support in reinstating the campaign in memory of her late daughter. Bernalillo County Commissioner Steven Michael Quezada, County Manager Julie Morgas Baca, and Sheriff John Allen also contributed $13,200 to the campaign on behalf of Bernalillo County.

With an increasing number of road rage incidents in the community, the revival of the "Just Breathe" campaign aims to bring attention to the issue and encourage safer driving practices.