Deb Haaland, U.S. Secretary of the Interior and former congresswoman representing New Mexico, recently posted a series of messages on her social media account reflecting on the state’s cultural traditions, personal experiences, and ongoing community events.
On September 5, 2025, Haaland referenced a local tradition in her message: "New Mexico is rich in tradition, and Zozobra is #NMTrue. Last week, we said 'Goodbye, old man gloom!' I'm sending all New Mexicans a reminder to stay positive & hopeful in the year ahead." The Zozobra festival is an annual event held in Santa Fe where a giant puppet is burned to symbolize the discarding of negative energy and gloom from the previous year.
Later that evening on September 5, Haaland shared her personal connection to the challenges faced by many residents: "The experience I bring to New Mexico is not just political, it's personal. I've faced the struggles of homelessness and finding sobriety, and I know firsthand the broken system impacts our loved ones. I'm ready to roll up my sleeves to deliver solutions to lift up New Mexicans." Haaland has previously spoken about overcoming adversity and her commitment to public service.
On September 6, she highlighted agricultural traditions central to New Mexico's identity: "New Mexico's agricultural traditions are core to who we are and our economy. The @NMStateFair showcases all that our rural communities have to offer, and the parade today was excellent! Good luck to all the folks showcasing, riding, and competing in all the State Fair activities". The New Mexico State Fair is one of the state's largest annual events celebrating rural life and agricultural heritage.
Haaland’s recent posts underscore both longstanding cultural events like Zozobra and current community gatherings such as the State Fair while also referencing her own background as context for her public service.
