Deb Haaland, former U.S. Secretary of the Interior and a candidate for governor of New Mexico, has used her social media platform to outline her priorities for the state and call for public engagement in her campaign.
On August 6, 2025, Haaland posted: "If D.C. politicians won’t invest in New Mexicans, I will. I won’t sit by as New Mexicans get sicker and pay more for healthcare. As Governor, I will work to lower prices and raise wages. Here's my plan to keep New Mexicans healthy."
The following day, she reiterated her focus on critical issues facing the state with another post: "Jobs, health, housing, education, and safety – I’m determined to face New Mexico’s toughest challenges head-on.
But I need YOU with me in this fight. Are you ready?
Text JOIN to 32403 and join our team. " This message highlighted her intention to build a grassroots campaign by encouraging supporters to participate directly.
Later that same day on August 7, Haaland addressed longstanding economic challenges in New Mexico: "For years our state has been at the whims of careless leaders and single industries and now Trump’s cruel cuts are lying that bare. I’m running for governor to bring my experience challenging the status quo, to change the game and build prosperity for families in every corner of" The statement referenced recent federal policy decisions under former President Donald Trump that have impacted funding for states like New Mexico.
Haaland's gubernatorial bid follows a career marked by advocacy on Indigenous rights and public lands management during her tenure as Secretary of the Interior under President Joe Biden. Her campaign messaging emphasizes healthcare affordability, wage growth, economic diversification beyond traditional industries such as oil and gas, as well as broad-based community involvement across key areas including jobs and education.
