Rio Bravo Brewing Company is exploring the future by introducing a new beer made with artificial intelligence technology.
“We kind of dove into it,” Jennifer Baker, Rio Bravo Brewery Company’s marketing director, told KRQE. “We got very excited about it. I think we spent a couple of weeks just like seeing everything it offered and all the options you could do.”
Baker said she was using ChatGPT, an online AI tool, to help her mom make a recipe when they thought about using it to make beer. They entered a list of ingredients and the AI did the rest and even suggested a name for the beer.
“It gave us the name “Alegorithm” which we really liked because the recipe it gave us was a pale ale, so it’s a really light approachable beer for a lot of people so we were happy with that,” Baker said.
Brewers reviewed the AI recipe before it went into production and hope to have the beer available as a six-pack and on tap in April. Depending on public response, Rio Bravo Brewing may create more AI recipes.
The company said it used AI technology called “Midjourney” to create the beer’s graphic design and is searching for more ways to incorporate AI into its business.
Rio Bravo Brewing Company is located in Albuquerque, New Mexico, in the restored Firestone Company building, which was built in 1949, according to the company’s website. Riro Bravo Brewing features a taproom with a large bar, beer garden, game room, patio, barrel room, and a brewing area with glass windows. Rio Bravo Brewing offers a wide range of crafted beers, New Mexico wines, as well as handmade root beer, and cream soda. It also offers a full-service kitchen, catering menu, happy hour, and late-night specials.