Rob Black, Cabinet Secretary-Designate | New Mexico Economic Development Department
A Canadian steel processing and manufacturing company, Endurance Technologies, Inc. (ETI), is considering Las Cruces, New Mexico, as the location for its first U.S. facility. The project could bring about 40 jobs within five years and an estimated economic impact of over $50 million to the state.
Endurance Technologies, based in Calgary, Alberta, has operated for more than three decades and serves industries such as oil and gas, agriculture, mining, forestry, and other industrial sectors. The company is looking to expand production into the United States due to increased demand for its products. After a multistate site selection process that evaluated several business metrics and community factors, Las Cruces has become a leading candidate.
“We began our expansion search with multiple facilities located over multiple states and have pored over measurable business metrics that have created a short list of prospects. As a company that was started by a husband and wife team over thirty years ago, we continuously strive to maintain a family-orientated company culture which is not measurable but rather a comfort feeling you begin to develop over time,” said Jeff Pitura, President & CEO of Endurance Technologies, Inc. “New Mexico’s official slogan is the “Land of Enchantment,” while it’s slogan for business is “everybody is somebody in New Mexico. This speaks to the cultures we value, and your representatives have positioned you well.”
If selected as the final site for ETI’s expansion project, Las Cruces would see an investment exceeding $11 million in the first three years alone. Total capital expenditures are forecasted above $18 million.
“Building this facility in Las Cruces would represent a clear vote of confidence in New Mexico’s future, recognizing the strength of our workforce, our strategic location, and our commitment to smart, sustainable growth.” said Rob Black, Cabinet Secretary for the New Mexico Economic Development Department. “This is how we create lasting jobs, grow local economies, and ensure our communities don’t just get by — they get ahead.”
The proposed plan involves purchasing an existing vacant building at the City of Las Cruces’ Innovation & Industrial Park—a property covering 45,050 square feet on about 15 acres—seen as an important asset for economic development in the city.
“We are thrilled about the possible opportunity to welcome Endurance Technologies to Las Cruces,” said Eric Enriquez, Mayor of Las Cruces. “Their investment in our community, from revitalizing a vacant property to creating quality jobs, aligns perfectly with our vision for economic growth and innovation. This project would not only strengthen our local economy but also showcase Las Cruces as a hub for industry and opportunity.”
Local collaboration among organizations such as the City of Las Cruces and Mesilla Valley Economic Development Alliance (MVEDA) has played an important role during this process.
“We are proud to be among the final locations under consideration as the company evaluates potential sites,” said Davin Lopez, President & CEO of MVEDA. “We recognize this is part of a competitive site selection process with important decisions still ahead, but we welcome the opportunity to showcase the strengths and opportunities our community provides.”
Site selection involved months of analysis on logistics needs; available properties; workforce; utilities; business climate; operating costs; and economic incentives supporting business expansion.
“This has been a comprehensive and competitive site selection process,” said Gregg Wassmansdorf, Senior Managing Director of Global Strategy for Newmark. “A genuine display of partnering efforts from New Mexico’s state and local governments, along with meaningful financial support, has been instrumental in getting Endurance to this pivotal point in the project.”
