The Greater Albuquerque Chamber of Commerce recently hosted a luncheon featuring key figures from the University of New Mexico (UNM) to discuss the economic and community impact of UNM athletics. The event, held on February 13 at Embassy Suites, was attended by over 200 business and community leaders.

The luncheon spotlighted the influence of UNM's athletic programs, particularly football, on the local economy and community. Del Archuleta, GACC Education BIG chair, emceed the event alongside Terri Cole, president and CEO of GACC.

Cole emphasized that competitiveness is central to the Chamber’s Legislative Agenda. "Every item on our agenda relates to improving our cities and state’s ability to compete for new business, new workers, new residents, new visitors," she said. She highlighted how prioritizing college sports teams is essential for maintaining competitive footing with other schools in the region.

UNM President Garnett S. Stokes spoke about the university's broad impact across New Mexico. “Today, we will share how our athletics program, particularly football, can positively impact the surrounding community, local economy and institutions,” Stokes stated. She underscored that investing in athletics is an investment in the community's future.

Athletics Director Fernando Lovo presented findings from a study showing that UNM athletics generates nearly $75.2 million annually in economic activity within Albuquerque. Over three years, Lobo athletic events contributed more than $150 million in direct and indirect local revenue. "Investing in athletics is investing in economic development," Lovo remarked.

Lovo also noted that nationally televised games have brought significant advertising value to Albuquerque and UNM over recent years — estimated at $252 million through exposure from platforms like ESPN and FS1.

Head Football Coach Jason Eck expressed gratitude for the opportunity to contribute to UNM's growth through athletics. He shared his initial unfamiliarity with New Mexico but now sees potential for rallying support around UNM as it serves as a flagship institution without major professional sports competition.

Eck reflected on football's unifying power: “America loves football... It’s probably one of the few things that really unites people of all different races... I think there is a true return on investment when you invest in football.”

The event concluded with a Q&A session featuring Eck, Lovo, and Stokes addressing questions from attendees.