BetMGM announced it has inaugurated a new retail sportsbook at Isleta Resort & Casino in Albuquerque, marking its entry into the sports betting market in New Mexico. The BetMGM sportsbook at Isleta, spanning 4,900 square feet and equipped with 35 television screens, also includes two VIP sections. This milestone happened as BetMGM continues to expand its footprint across the United States.
Delving deeper into the features of the newly inaugurated sportsbook, The BetMGM Sportsbook at Isleta Resort & Casino, in addition to its 35 television screens and two VIP sections, offers five betting windows and four betting kiosks. BetMGM provides resources such as GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation for safe gaming. The company also delivers sports betting and online gaming services under market-leading brands such as BetMGM, Borgata Casino, Party Casino, and Party Poker. Established through a collaboration between MGM Resorts International and Entain Plc, BetMGM holds exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming enterprises, according to a press release by BetMGM.
Highlighting the significance of this development for Isleta Resort & Casino, "This is an exciting moment for both Isleta Resort & Casino and those that enjoy the fun and excitement of sports betting. We believe we are 'Where the fun begins' when it comes to New Mexico Gaming," said Adrianna Jiron, Chief Operations Officer, Isleta Resort & Casino, according to a press release by BetMGM.
Sharing his thoughts on this strategic partnership from the perspective of BetMGM, According to a press release by BetMGM, Adam Greenblatt, Chief Executive Officer, BetMGM, said, "It's a privilege to enter New Mexico and collaborate with Isleta Resort & Casino. We're confident sports fans will enjoy the world-class gameday experience that only BetMGM provides."
In line with the goal of improving consumer experience, According to a press release by BetMGM, Karl Waitner, Chief Executive Officer, Isleta Resort & Casino, said, "Isleta Resort & Casino's goal is to constantly improve the consumer experience. Our new partnership with BetMGM makes unforgettable moments in sports even more personal, powerful, and fun."