City council members, the Visit Albuquerque group, and area hotels have teamed up in an effort to attract more overnight visitors to lodging in the city, through a marketing campaign that would span several years.
Albuquerque hotels have to compete with hotels in bigger cities, so managers proposed the idea of the Albuquerque Tourism Marketing District project to entice more tourists to spend the night in the city, KRQE reported.
"They already have a lot larger marketing funds than we have here in Albuquerque, so we really can fall behind if we let other cities market more than us," Damen Kompanowski, general manager for Sheraton Uptown, told KRQE. "I think it's a great idea to help generate new dollars for marketing our city."
The marketing campaign would shine a spotlight on the city and, hopefully, bring more people to the area to check it out.
If approved, the campaign will kick off this summer and run for five years. Hotels that opt to participate will be responsible for paying back 2% of annual room revenue each year, KRQE reported.
