Governor Michelle Lujan Grisham used her social media platform on September 15, 2025, to promote New Mexico's anti-littering initiative and announce the release of a new commercial for the campaign.
In a post made at 16:21 UTC, Governor Lujan Grisham described an event with New Mexico United and referenced an encounter with Vince Gilligan. She wrote, "Amazing night at @NewMexicoUTD! Our teams connected with fans about #KEEPLITTEROUT. Here's the kicker: we ran into Vince Gilligan! He hinted about the next #BreakingBadHabits commercial drop. Ready to join the movement? Take the pledge: https://t.co/7LldoHR3wj https://t.co/zZfJdJe4IR".
Later that day, at 19:25 UTC, she highlighted the involvement of actors Daniel and Luis Moncada in a new advertisement for the "Breaking Bad Habits" campaign. The governor stated, "If anyone can convince New Mexicans to think twice about littering it’s these scary dudes. It’s an exceptionally entertaining commercial that I know will accelerate the success of the Breaking Bad Habits campaign. I’m grateful to Vince Gilligan, actors Daniel and Luis Moncada,".
At 21:30 UTC on September 15, Governor Lujan Grisham announced when and where audiences could view the new anti-littering commercial. She posted, "Check out the new commercial for New Mexico's anti-litter campaign at 10 a.m. tomorrow, September 16!
Watch it on YouTube at https://t.co/8Hx3EkNoo2.
#BreakingBadHabits #KeepLitterOut https://t.co/8O9tHR3Usr".
The "Breaking Bad Habits" campaign is part of ongoing efforts by state officials to address littering in New Mexico by leveraging recognizable figures from popular culture to raise awareness and encourage public participation in keeping communities clean.
