Rob Black, Cabinet Secretary-Designate | New Mexico Economic Development Department
Ten MainStreet districts in New Mexico are preparing for the 2026 Centennial celebration of Route 66, with plans to highlight their small businesses, historic sites, and community events. The effort stretches from Tucumcari to Gallup, where local leaders expect an increase in tourism as a result of these activities.
Community economic development teams have organized events, invested in public art, and conducted clean-ups to prepare for visitors interested in experiencing the culture and history along the highway. Cabinet Secretary Rob Black of the New Mexico Economic Development Department said, “New Mexico’s stretch of Route 66 is as iconic as it is expansive. We welcome visitors from all over the globe to explore our Main Streets and homegrown businesses as we celebrate the Mother Road’s historic milestone.”
The centennial provides an opportunity for towns along Route 66 to promote their local stories and attractions while supporting their economies. Daniel J. Gutierrez, director of New Mexico MainStreet, stated, “Our MainStreet districts along the Mother Road are filled with local spirit, historic character, and warm hospitality. If you’re chasing neon, retro diners, or the heart of the southwest, we invite you to discover these gems in our communities during the Route 66 Centennial and beyond.”
Events planned by MainStreet districts include movie screenings, car shows, festivals, and other activities intended to attract both residents and tourists during this anniversary year.
