The New Mexico Aging and Long-Term Services Department (ALTSD) and the Alzheimer’s Association of New Mexico have introduced a joint campaign to address Alzheimer's disease. The initiative, named “Take Action. Talk.”, is the first of its kind in the United States. It aims to raise awareness about Alzheimer's warning signs, available treatments, and support services for caregivers through various platforms including billboards, digital ads, and online content.
Emily Kaltenbach, ALTSD Cabinet Secretary, emphasized the importance of early diagnosis: “Alzheimer’s is a major public health issue that often goes unrecognized until it has progressed to an advanced stage.” She noted that early detection can increase treatment options and help families manage care costs.
Statistics from the Centers for Disease Control and Prevention indicate that Alzheimer’s is the seventh-leading cause of death in the country. Over seven million Americans live with this condition, while more than 11 million family members provide unpaid care. In New Mexico specifically, around 67,000 family members have contributed over 118 million hours of unpaid care in the past year.
Though there is no cure for Alzheimer’s currently available, two new medications approved by the Food and Drug Administration show promise in slowing its progression if diagnosed early. Donald Smithburg, Executive Director of the Alzheimer’s Association of New Mexico said: “Research has shown that an estimated 45% of all cases of Alzheimer’s can be affected – whether delayed or prevented – through lifestyle factors.”
For further information on this campaign or related services, individuals are encouraged to visit alz.org/talknm or contact their helpline at 800-272-3900. Additional resources are also available through aging.nm.gov or by calling the Aging & Disability Resource Center at 800-432-2080.
